attagirl™ is a lifestyle and apparel brand, dedicated to representing the strong, fearless, and authentic individual. It is a gathering of garments, accessories, thoughts, and ideals - evoking the messages of courage, individuality, and equality. attagirl was founded in 2014 in Queens, NY by Aja Campbell as a means to inspire and motivate those around her with wittily fun, encouraging, wear-able designs.
The target consumer for attagirl (for now) is women ages 16+, who find solace in a fitness outlet. Whether explored though CrossFit, Yoga, Pilates, running, Zumba, team sports, or a combination thereof - the central nervous system of the brand is that of movement. The attagirl is a woman that not only believes in herself but also chooses to be an inspiration and ally to those around her in her community. A woman who lifts other women up through words, actions, and intentions- a woman who is fiercely determined and dedicated to doing the right thing, even when it may be unpopular. In short- attagirl is for all women, of all backgrounds, shapes, and social statuses.
